Portfolio Pro Advisors offers deep, practical expertise covering every stage of the single-family rental and build-to-rent lifecycle. Their advisors provide actionable, data-driven guidance that goes beyond theory, ensuring clients receive strategic and operational insights grounded in real-world experience.

Our Expert Advisors

Margaret Potter, SFR and BTR Elite Advisor

Margaret Potter

Principal Advisor

Margaret Potter is a seasoned executive with over 20 years of leadership experience in the high-tech sector and more than a decade in residential real estate development. She has held executive roles at Fortune 10 companies, as well as mid-market firms and startups, bringing a unique blend of innovation and operational expertise to every organization she leads.

As the former CEO of Camillo Companies (SimplyHome, Legend Homes, and Academy Land Development), Margaret oversaw all facets of the residential real estate value chain. A recognized pioneer in the Single-Family Rental (SFR) and Build-to-Rent (BTR) sectors, she spearheaded the transformation of Camillo Properties (now SimplyHome) from a startup in 2012 into one of the nation’s largest BTR portfolios, scaling to approximately 11,000 homes.

Today, Margaret is the Co-founder and Principal Advisor of Portfolio Pro Advisors, a collaborative network of industry leaders and C-suite executives that provide strategic guidance on every aspect of SFR and BTR portfolio management, helping clients navigate and excel in an evolving real estate landscape.

George Trevino

Principal Advisor

George Trevino is a results-driven and determined finance executive with over 20 years of leadership experience in the high-tech sector and more than a decade in residential real estate. His tenure at Fortune 10 companies, mid-market firms and startups has honed his ability to articulate the operational narrative essential for raising capital, while uniquely balancing the requirements of people, processes and systems needed for continuous improvement.

As the former CFO of Camillo Companies (SimplyHome, Legend Homes, and Academy Land Development), George oversaw all finance facets of the residential real estate value chain. A recognized leader in the Single-Family Rental (SFR) and Build-to-Rent (BTR) sectors, he played a pivotal role in transforming Camillo Properties (now SimplyHome) into one of the nation’s largest BTR portfolios, scaling to approximately 11,000 homes.

Today, George is the Co-founder and Principal Advisor of Portfolio Pro Advisors, a collaborative network of industry leaders and C-suite executives that provide strategic guidance on every aspect of SFR and BTR portfolio management, helping clients navigate and excel in an evolving real estate landscape.

George Trevino, SFR and BTR Elite Advisor