CONNECTING REAL ESTATE PROFESSIONALS TO INDUSTRY ADVISORS
Portfolio Pro Advisors, led by experienced SFR and BTR pioneers, offers practical guidance and strategic expertise to operators, entrepreneurs, and investors navigating today’s rental housing market.
You Need the Best Advice
Margaret Potter and George Trevino bring a rare combination of executive leadership, operational excellence, and visionary insight in both tech and real estate. With over 20 years of experience at Fortune 10 companies, startups, and mid-sized firms and a proven track record in scaling one of the largest Build-to-Rent portfolios in the U.S., they offer unmatched industry expertise. As pioneers in the SFR and BTR markets, they know how to navigate complex challenges and drive growth. Their strategic mindset, hands-on leadership, and deep network make them invaluable partners for any organization seeking innovation, transformation, and long-term success.
UNMATCHED EXPERTISE
Key Advisory Services
Portfolio Pro Advisors offers specialized advisory services that cover the full spectrum of single-family rental portfolio needs, from operational improvements and strategic growth to divestment and financing. Their expertise ensures clients receive practical, data-driven guidance tailored to the complexities of the SFR and BTR markets.
Advisory for Existing Portfolios
- Optimize operational efficiency and improve financial performance across current single-family rental portfolios.
- Implement property management best practices to enhance tenant satisfaction and reduce costs.
Stragic Growth Guidance
- Support for acquiring additional assets to expand portfolio scale effectively.
- Expert advice on executing build-for-rent projects leveraging market insights and transaction experience.
Guidance on transition to BTR
- Tailored strategies and gap identification on the transition from scattered site to a build-to-rent portfolio.
- Guidance and gap identification on the transition from a pure homebuilder to developing, managing, and owning a build-to-rent portfolio.
Full Lifecycle Expertise
- Comprehensive assistance across all stages: strategy, development, operations, and divestments.
- Guidance on debt and equity financing, balance sheet optimization, construction, and land development for build-to-rent projects.
Institutional-Grade Experience
- Advisors bring hands-on experience managing large-scale, institutional quality rental portfolios.
- Recommendations are practical, data-driven, and aligned with industry standards.
Practical, Data-Driven Advice
- Independent, unbiased insights grounded in decades of real estate operational leadership.
- Focus on actionable guidance that directly supports client business objectives.
Our Elite Industry Advisors
Margaret Potter
Margaret Potter is a seasoned executive with 20+ years in tech leadership and over a decade in residential real estate. She previously led Camillo Companies, growing its BTR arm, SimplyHome, into a national leader with 11,000 homes. A pioneer in the SFR and BTR sectors, she now serves as Co-founder and Principal Advisor at Portfolio Pro Advisors, guiding clients with strategic expertise across every stage of rental portfolio management.
George Trevino
George Trevino is a results-driven and determined finance executive with over 20 years of leadership in high-tech and more than a decade in residential real estate. As former CFO of Camillo Companies, he was instrumental in scaling SimplyHome’s BTR portfolio to 11,000 homes. Now the Co-founder of Portfolio Pro Advisors, George leads a network of industry experts providing strategic guidance across the SFR and BTR sectors, with a focus on sustainable growth and operational excellence.
